%
More conversions
%
Incrase in organic traffic
%
More repeat visitor
%
More revenue impact
Does Your Brand
Face A Similar Challenge?
Every week, thousands of mobile visitors landed on the site ready to act. But most
never made it through. The reason was painfully simple: the main call to action was
buried. On the homepage it sat below the fold. On other popular pages, there was no
call to action at all.
For a platform where more than 80 percent of users arrive on mobile, this was not just a
design oversight. It was a revenue leak. The business was paying to win attention but
losing value before visitors could convert.
The mission was clear. Stop the leakage, remove the friction, and put action back within
thumb’s reach.
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Steal This Approach
The CRO Playbook for Growth
- Heatmaps and scroll-depth tracking revealed exactly where users dropped off.
The primary call to action was invisible without scrolling. - Menus added extra clicks and caused drop-offs.
- Secondary pages offered no way forward, leaving journeys unfinished.
The evidence was clear. Conversions were blocked not by intent but by design.
Instead of asking users to work harder, the solution asked: how can we make acting
effortless?
The answer was a persistent bottom navigation bar. Anchored to the screen, it
carried the most important calls to action. Always visible, always accessible, no matter
what page users landed on.
The navigation bar was implemented across the mobile site. Advanced event tracking
through GA4 and Tealium monitored every click, every pathway, and every conversion.
Success would be judged not by aesthetics but by measurable impact on business
outcomes.
CRO is about more than button presses. It is about revenue, retention, and efficiency.
Metrics were tracked across conversions, organic performance, repeat usage, and
revenue attribution.
The Results: Growth Without Extra Spend
-
+245% “Buy Now” conversions in just 6 weeks (152K → 526K).
-
+670% organic mobile conversions — huge uplift from free traffic.
-
78% of all purchases came through the new bar.
-
+45% repeat visitors, proving stronger loyalty.
-
+11% revenue growth in the slowest quarter — with no extra media spend.
Why This Changes the Growth Game
Traffic without conversion is wasted opportunity. Most brands chase visibility with paid media or SEO, but ignore the last step where business value is created.
This case proves that CRO can deliver growth equal to or greater than media investment. By aligning design with natural mobile behavior, the business turned friction into flow, wasted attention into action, and intent into revenue.
Lessons Learned
1. Conversion is as critical as traffic. Visibility is wasted if users cannot act easily.
2. Friction costs money. Every extra click or scroll is a lost transaction.
3. Efficiency drives growth. CRO delivered revenue gains larger than entire paid campaigns, without extra spend.
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